🤑 Quiz+ | Quiz Consumer Sales Promotion: Premiums and Other Promotions

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Learn vocabulary, terms, and more with flashcards, games, and other study tools. Consumer-oriented sales promotions are part of a promotional _____ strategy. B. a strategy that eliminates any advertising carryover effect. Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit.


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compared with many other sales promotion techniques, sweepstakes are _____

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perceive risk in trying new products, sampling is an effective method for loyalty to its products, what sales promotion techniques will be most appropriate? What forms of sales promotion are more effective at persuading consumers to switch Contests and sweepstakes are very common in the entertainment industry.


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compared with many other sales promotion techniques, sweepstakes are _____

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Learn vocabulary, terms, and more with flashcards, games, and other study tools. Consumer-oriented sales promotions are part of a promotional _____ strategy. B. a strategy that eliminates any advertising carryover effect. Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit.


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These sales promotion methods include coupons; cents-off offers; money refunds and free samples and premiums; and consumer contests, games, and sweepstakes. How does personal selling differ from other types of promotional activities? 2. Do you consider any of these methods to be ethically questionable?


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These sales promotion methods include coupons; cents-off offers; money refunds and free samples and premiums; and consumer contests, games, and sweepstakes. How does personal selling differ from other types of promotional activities? 2. Do you consider any of these methods to be ethically questionable?


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compared with many other sales promotion techniques, sweepstakes are _____

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Sale Compared with many other sales-promotion techniques, sweepstakes are _____. a. relatively inexpensive b. simple to execute c. able.


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Compared with many other sales-promotion techniques,sweepstakes are relatively expensive. Free-with-purchase premiums are also called _____.


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Learn vocabulary, terms, and more with flashcards, games, and other study tools. Consumer-oriented sales promotions are part of a promotional _____ strategy. B. a strategy that eliminates any advertising carryover effect. Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit.


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compared with many other sales promotion techniques, sweepstakes are _____

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Bonus packs are sometimes used as an alternative to price-off deals. Compared with many other sales-promotion techniques, sweepstakes are relatively.


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Contests and sweepstakes are generally designed to create interest, often to loyalty to its products, what sales promotion techniques will be most appropriate? What forms of sales promotion are more effective at persuading consumers to.


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The company wants to establish repeat purchase. Many consumers never bother to redeem them. Bonus packs are sometimes used as an alternative to price-off deals when the latter are either overused or resisted by the trade. In-pack e. She submits a recipe that uses at least one Pillsbury baking product to a panel of judges. In-, on-, and near-pack premiums. Phone cards. Bonus packs are extra quantities of a product that a company gives to consumers at the regular price. Of the more than , entrants to the contest, 3, agreed to take a test drive. Price-offs d. Remember Me. Bonus packs d. What type of promotional tool is the company using? An overlay, or combination, program is the simultaneous use of two or more sales promotion techniques. Is the idea unique, or is the competition doing something similar? What type of premium is this? He has offered a coupon, a premium, and a sweepstake all in one single promotional effort. Free-with-purchase premiums. Retailers sometimes advertise attractive rebates but then do not disclose or disclose only in fine print that the rebates will not arrive for several months or that the consumer must purchase another item to be eligible for the rebate. The company wants to reward present users for their past brand allegiance. Intercompany tie-in c. Consumers undertake their own form of rebate-related fraud. Rebates e. Intracompany tie-in b. Near-pack premiums are less expensive because additional packaging is not required. Rebates offer consumers immediate rewards. Is the idea a good one? Rebate fraud occurs by manufacturers, retailers, and consumers themselves. This is an example of which type of promotion? Consumers purchasing the book could also take an ornament. In general, in- and on-package premiums offer consumers immediate value and thereby encourage increased product consumption from consumers who like or prefer the premium-offering brand. As can be seen in Table SLOs are often used by brand managers as a complement to sweepstake offers. This is a premium in which consumers receive a free item from the sponsoring manufacturer in return for submitting a required number of proofs of purchase. Which of the following would effectively serve these purposes? Price-off promotions c. Brand managers use several forms of premium offers to motivate desired consumer behaviors:. Premiums d. This form of promotion provides consumers with an immediate reward and, for manufacturers, primarily serves a repeat purchase objective. Manufacturers commit fraud when promoting rebate offers but then failing to fulfill them when consumers submit rebate slips with accompanying proofs of purchase. One book offered a free ornament with the purchase of the book, and the ornaments were in a bin next to the book display. Premiums c. Premiums e. Lost Password? Execution ease. A tie-in, or group, promotion is the simultaneous promotion of multiple brands in a single promotional effort. FTC regulations c. Thus, when using rebates, manufacturers get the best of both worlds—they stimulate consumer purchases of rebated items without having to pay out the rebated amount because most consumers do not undertake the effort to mail in rebate forms. Price-offs b. Will the promotion idea appeal to the target market?{/INSERTKEYS}{/PARAGRAPH} Add-ons e. Bonus packs b. Username or Email Address. Equity enhancement. In- and on-pack premiums offer a free item inside or attached to a package or make the package itself the premium item. On-pack d. All of these are correct. What type of promotion is this? Intracompany overlay d. A price-off is clearly labeled as such on the package. An example would be a single promotional effort that offers coupons for several brands, either from the same company i. Broadly defined, premiums are articles of merchandise or service offered as a form of gift by manufacturers to induce action on the part of the sales force, trade representative, or consumers. This form of premium typically represents a delayed reward to consumers that is primarily designed to generate trial purchases. After five purchases, customers are given a free ice cream. Automobile companies are among the major users of rebate programs. Fraud occurs when professionals acquire their own cash registers, generate phony cash-register receipts, and send them on to manufacturers to collect refund checks without making the required product purchases. There are several FTC regulations regarding this type of promotion. Coupons b. Bonus-pack c. You must log in and be a buyer of this download to submit a review. {PARAGRAPH}{INSERTKEYS}Is the promotion presented clearly so that the intended market will notice, comprehend, and respond positively to it? Price-offs primarily represent a form of immediate reward for consumers. This form of promotion incentive provides consumers with a delayed reward with the objective of repeat-purchasing, but they are also capable of generating trial purchases and reinforcing brand images. This represents a delayed reward to consumers that is primarily designed to generate trial purchases. Near-pack premiums provide the retail trade with specially displayed premium pieces that retailers then give to consumers who purchase the promoted product. The ultimate purpose of the contest was to encourage people to visit Buick dealerships. What type of promotional tool is being used here? Intercompany overlay e. The company wants to ensure that promotional dollars do in fact reach consumers. In a contest, the participant must act according to the rules of the contest and may or may not be required to submit proofs of purchase. These are also called free-gift-with-purchase premiums and are provided both by marketers of durable goods and CPG brands. The evaluation depends on the brand positioning and target market situation. Rebates c. None of these are correct. These represent a rather unique type of premium offer. This metric is calculated by dividing the total cost of the completed promotion by the total units sold during the promotional period. The company wants to load consumers. Near-pack b. One hundred participants are invited to compete further by actually preparing their recipes for judges so that a grand prize winner can be selected, winning one million dollars. This represents the total time and effort that went into the planning and execution of a promotion. An example would be the use of a coupon, a sweepstake, and a premium offer in a single promotional effort. Mail-in offers. Self-liquidating offers. However, this type of premium may also stimulate repeat purchasing when requiring more proofs of purchase than can be acquired on a single purchase occasion. Which of the following would NOT represent a reasonable objective for using this form of sales promotion? Typical cost elements include the expense to create the promotion, costs to advertise it, and payouts for coupons redeemed, refunds paid, game prizes awarded, and so on. Furthermore, near-pack premiums can build sales volume in stores that put up displays and participate fully. Rebates are also called refunds. The most common type offers a preset amount of long-distance calling time.