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Playtika uses this kind of video a lot as well. The video being in portrait mode ratio โ€” perfect for Facebook , they do not show the full gameplay but only the spinning part. We hope this post gave you some good insights into what kind of app install ads some of the top slot games use to advertise. The last part of the video before the call to action plays on the MGM partnerships by showing the kind of real rewards that users can get from playing, a nice differentiator on which they also focus in other ads. After a giant cash explosion vault cracked , we are presented with the slots gameplay here too with additional casino-themed visuals in the corners. Follow Apptamin on Twitter Follow me on Twitter. Here Playtika focuses on the Despicable Wolf slot and created a simple yet polished ad. New York Reverse Productions, Inc.{/INSERTKEYS}{/PARAGRAPH} Percentage of aspect ratios in top 5 video creatives Source: Mobile Action Ad Intelligence Landscape is still the most used ratio amongst the top 5 ad creatives on the networks analyzed. Video ad โ€” Slots Era. When comparing all the creatives used to the currently active creatives, we can see that each app is actually not running that many different creatives at the same time. The average of total creatives is about 90 per app yet the average of currently active creative is about 6. {PARAGRAPH}{INSERTKEYS}In this second post of our series focusing on ad creatives used for different kind of apps, we take a look at how slot games advertise when running app install campaigns on in-app ad networks. Note: here is the first post where we took a look at ad creatives from top tv streaming apps. Source: Mobile Action Ad Intelligence When comparing all the creatives used to the currently active creatives, we can see that each app is actually not running that many different creatives at the same time. Video ads indeed seem like a great way to convey the excitement and thrill of playing casino and slots game in an app install ad. Landscape is still the most used ratio amongst the top 5 ad creatives on the networks analyzed. In this ad POP! To do this analysis we use data shared by the Mobile Action platform. About Latest Posts. From this data, it seems that Vungle might very well be the ad network of choice for top casino game publishers. Hong Kong Reverse Asia Ltd. This can most likely be explained by the fact that in-app ad networks like Vungle and Unity display ads in other related casino apps, which are often in landscape. Looking to Increase conversion or acquire users? Apptamin is a creative agency specialized in app videos video ads, app store videos, etc. There are 3 main types of ad creatives that we found when analyzing the top 5 ads for each of these casino apps:. Check out our video services. Sylvain Gauchet. The call to action, like many for slots app install ads, mentions the number of free slots available if users download the app. Most videos have sound effects when showing wins, jackpots, etc. Along with very clear copy, they show the diversity of content through movie posters. Slots leverages very well the fact that they are the official MGM partner: the ad starts by showing iconic Las Vegas MGM casinos visuals along with copy mentioning the partnership and official logos. Depending on the app, the number of ad creatives used and the distribution between images and videos vary. Your email address will not be published. This is followed by 2 other wins: one with a coin explosion from the text and the other with fireworks. The other networks are each used by several apps, with Chartboost being the least used. In that spirit, this a very simple video ad creative that focuses on one value proposition: Free movies and TV shows. This illustrates how casino apps fight ad fatigue by often updating their video ads. Leave a Reply Cancel reply Your email address will not be published. On the networks analyzed, an app like Scatter Slots has run campaigns with 6 ad creatives when Billionaire Casino has run more than ! Hi there, I'm Sylvain and I'm one of the co-founders of Apptamin. Note: here is the first post where we took a look at ad creatives from top tv streaming apps To do this analysis we use data shared by the Mobile Action platform. The first seconds set the atmosphere of the slots game with a wolf running at us in the forest until we see a 3D visual of that specific slot. You have comments on these advertising strategies, the creatives or you want us to take a look at a specific niche? There is also of course no time lost: the big win arrives directly, we move on to free spins and a coin multiplier in a record time! Here are the apps we looked at and their rank in the Casino category :. Leave us a comment below! Because the casino category is very competitive probably the most competitive , slots game use tons of different creatives and have been testing for years. A majority of these apps have at least one of each, with longer form content being most used on Vungle and Unity vs. It then shows a couple of the bonus games not slots but with additional game assets in the bottom corners to illustrate the casino themes. This video is a great example of the longer-form game overviews that are often used on the in-app ad networks like Vungle and Unity. Of course here too no time to lose: we immediately get a win which is reinforced by some special visual effects, zooms and sound bite.